Why I’m joining the new world of creativity.

Recently so many businesses ceased to exist or ended long relationships. And yet — so many have thrived through the unknown, the unexpected, and the challenging.

And that is why we should be relieved.

Here is our chance to transform, here’s our chance to change our course. The opportunity to devote ourselves to meaningful growth. The opportunity to create win-win solutions within our industries.

We can see into the future that is bright, unconstrained, inclusive, equal, and diverse. A world of the contributors, instead of the consumers. And no — it is not impossible, hard, or difficult. Why should it be? The better already is out there, within our reach, bidding farewell to the old world’s paradigms. And it all starts within.

So as of today, we’ll no longer look back. One step at a time, we’ll march. Ahead of us is the whole new world of creativity — a world where we create consciously.

The new world welcomes all willing to connect with the conscious, the social, and the purposeful.

Sincerely,

Anna Duszczynska

P.S. If this piece reminds you of the letter once written by a ‘real’ hero of a still, very real, Mad Men world — in this assumption you are, in fact, very right. The new world deserves its heroes to be real and conscious, not mad. The quests of our heroes need a renewal, too — to embrace the better, to face the good.